If you want
that your money is invested effectively and looking for the good ROI in your
business. Then you should definitely hire a PPC Ninja than an ordinary
PPC Manager. Check out the things to be considered while hiring him.
Turning
Metrics into Profitability
It is very
easy to talk about the PPC metrics such as good landing page optimization, high
click through rates, improving the quality scores, making great ad copy, but
only PPC Ninja can find the ways to turn these metrics into the profitability
of a business by analyzing the data well.
Expert in
Excel
To judge
between the PPC Ninja and ordinary manager, ask them the ways to do data
analysis in excel. If they show you the good explanation of all the geeky ways
to use spreadsheets to identify the trends, sorting, and converting them into a
successful pivot table. Then be assured that you are hiring a Ninja.
Ability
to Learn from the Failures
It’s always
good to ask about the failures while hiring. If they are not telling you any
story related to their failure, then they are not really experienced in PPC. If
they are speaking about the failures and about their learning from them then they
are Ninjas. As their learning from failures can bring results. The reason for
this is as they know the ways to learn from them and not repeating the same
things next time.
Ask
Questions
You are
hiring Ninja to successfully execute the winning strategy. You want someone to
ask questions for applying any strategy. If the person says ‘Yes’ for every
command you give them then they are just listening to your orders and not
applying the marketing IQ level of PPC Ninja. So it is better not to hire them.
Knowledge
of Sales Cycle
Ninjas know
that there is a team effort behind every success. They will not blame the sales
team for not closing the lead properly. Instead, they will tell them the scope
of improvement and to bring conversions to the site. So that team efforts can
bring the successful conversions next time.
Easy to
Understand
PPC Ninja
has the ability to explain the complex things into simple words. He crafts the
problem well and uses his genius to explain it well so even the dummies can
understand his concept or presentation.
Accountable
If you hire
an ordinary manager then you really need to work on the strategy and goals on
regular basis but Ninja has clear goals and time frame of achieving those goals
and analyzes how the things are progressing in your account. He will always
deliver the reports on time with qualitative results.
There are a
lot of experts available but consider these things to hire the PPC Ninja
instead of an ordinary PPC Manager. As he knows the bottom line of your business
and can spend money without wasting it. He will rather utilize it in proper
ways to deliver quality results.
